The only thing I smoke is my competition

Focus on the positive things in your life and you'll be shocked at how many more positive things start happening

Our lives are so visual now, with social media and we're constantly shifting gears. Nobody requires a table of contents. Nobody requires that one page leads to the next page, we're okay being surprised by things that are eclectic.

I'm not out there picking out every single item that we sell, and also we don't even make every single item that we sell.

The last thing the world needs is another boring person or another boring brand, so embrace all the things that make you different. Alter your clothes all you want, but don't you dare alter your inner freak - she's got your back as much as I do.

You're investing in a different part of your life that is really important. It's not as important when you're a kid and you don't require sleep, and you don't get hung over, and you can fire on all cylinders. At 32 I don't consider myself old by any means, but you just find yourself in a place where you can't do everything the way you once did, and you have to take time to reflect and I think that's really important, because you get to appreciate what you have, and to enjoy it.

The biggest challenge is people thinking you know everything going on in your company, because you're at the top of it and you started it. But the thing is, nobody knows everything about anything.