Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.

I think that what we put on our skin and what we eat, you just cannot compromise. You cannot keep on putting things that are toxic and that are going to compromise your health on your skin. Your skin absorbs. It's the same as eating. Over 60 percent is absorbed directly into your blood stream. So to me paying that little bit extra is absolutely worth it. It's health insurance.

Goodness is also about interacting with people, brands, companies and organizations who are invested in sustainable and ethical practices. What's the point of using products that are ruining our Earth? It doesn't make sense.

The most beautiful women I know are passionate, curious, funny and have a deep sense of purpose and they are all over 70! Finding these qualities in myself, and celebrating them in other women is the starting place of being Gorgeous for Good.

Goodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.

Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.

That transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.