Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.

I think that what we put on our skin and what we eat, you just cannot compromise. You cannot keep on putting things that are toxic and that are going to compromise your health on your skin. Your skin absorbs. It's the same as eating. Over 60 percent is absorbed directly into your blood stream. So to me paying that little bit extra is absolutely worth it. It's health insurance.

That transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.

With the right information at our fingertips, we can always make better decisions. That is one of the reasons I'm working with Tom's of Maine, in particular. For decades they've provided information about ingredients, their purpose and source.

I love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.

My personal passion is to educate women so that they can be empowered to make better choices. Sometimes we don't make healthy choices because we don't know any better.

Goodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.