Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.
Sophie Heyman UlianoThe ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves.
Sophie Heyman UlianoI love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.
Sophie Heyman UlianoWith the right information at our fingertips, we can always make better decisions. That is one of the reasons I'm working with Tom's of Maine, in particular. For decades they've provided information about ingredients, their purpose and source.
Sophie Heyman UlianoGoodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.
Sophie Heyman UlianoWe all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.
Sophie Heyman UlianoBaby Boomers are now living longer and want to stay vibrant and gorgeous for as long as possible. I've identified a need for women to learn the basics of a healthy, holistic, daily regimen, which will bring a healthy glow to their skin. It's all about allowing our true self to shine, both literally through our skin and metaphorically through our soul.
Sophie Heyman Uliano