That transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.

Goodness is also about interacting with people, brands, companies and organizations who are invested in sustainable and ethical practices. What's the point of using products that are ruining our Earth? It doesn't make sense.

I'm a fan of Tom's of Maine natural oral care line for those very reasons; they deliver on both healthy and environmental goodness. The beauty of it is you'll feel even more empowered knowing you're doing something good for yourself and the environmental footprint of your beauty routine.

I love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.

With the right information at our fingertips, we can always make better decisions. That is one of the reasons I'm working with Tom's of Maine, in particular. For decades they've provided information about ingredients, their purpose and source.

The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves.

Goodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.