Goodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.

That transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.

Goodness is also about interacting with people, brands, companies and organizations who are invested in sustainable and ethical practices. What's the point of using products that are ruining our Earth? It doesn't make sense.

My personal passion is to educate women so that they can be empowered to make better choices. Sometimes we don't make healthy choices because we don't know any better.

We all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.

Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news.

The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves.