Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.

It's the fact that fans still care. I like all the comics conventions: The smaller ones are easier, the bigger ones are exciting.... Each one I say: Never again. But they're all great.... These things are important because they keep the fans' interest alive in comics. They keep the fans reading and their imaginations stimulated.

I think there's the element of the excitement of what I'm going to see, and with the special effects where you see men flying and walking through walls and shooting flame or whatever they do, especially the younger audiences, which make up a bulk of the moviegoers, they love that sort of thing.

I do know that people enjoy reading a comic book and saving it and collecting the comics. And sharing them and trading them with friends. That may be something you can't do as easily with digital comics.

One of the keys is, and it may sound funny, talking about characters with super powers, but one of the keys is to make your characters as realistic and believable as possible. Even if they have super powers, you say to yourself, "Well, if somebody had a super power like this, what would his life be like? Wouldn't he still maybe have to go to the dentist or wouldn't he have to worry about making a living? What about his love life?" You've got to make characters that your reader can believe exists or might exist.

You can't kill a good comic book series.

The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .