Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.

Maybe there will always be a market for the regular comic books because you can read [them] at your own pace. You can save them, collect them, [then] go back and read them again.

I like Spider-Man because he's become the most famous. He's the one who's most like me - nothing ever turns out 100 percent OK; he's got a lot of problems, and he does things wrong, and I can relate to that.

The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .

I think superheroes are bigger than life and they're very colorful.

I love all the voiceovers I do. I can't remember them all, but I seem to do them all of the time. And there's nothing easier because you just stand and read the script, and you don't have to act the way actors do. You don't have to be made up and put costumes on.

If you're going to write something, that's going to be read by people, a lot of people, you hope it will not only entertain them but maybe do them some good in some way.