It's a tremendous challenge, because there have been so many characters created over the years. Every time you think you come up with a great name, you find out somebody has already done it. Dreaming up the stories isn't that hard, but coming up with a good title is the toughest part.

If I got a superpower I wouldn't say, oh, I got to get a costume and put on a mask. I would say hey, I can do something better than other people. How can I turn it into a buck?

Every kid loves fairy tales, stories of witches and giants and magicians. Then, when you get a little older you can't read fairy tales anymore.

If you have superheroes or characters that exist in the same world, and you're doing movies of them, wouldn't it be fun to put a couple of them together in one movie? Audiences love that. It's a natural thing to do that.

Wives should be kissed - not heard.

You remember when Tobey Maguire was first selected, most of the fans were angry. They felt, what kind of a guy is that for a superhero? Nobody thought it was a good idea. Yet he turned out to be great. The people at Marvel who do these things are really pretty smart. If they chose this guy, he'll probably be terrific.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.