There's something unsettling about being continually sold something.

I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.

The packaging for music has become a sort of King James Bible, where it elevates the contents to something more spiritual. This is something else that drove me to a newspaper format. I thought, "Let's put it in a newspaper, to get away from that spiritual thing."

Growing up and living in England, I'm surrounded by grey skies and sarcasm, so when I came to America, my first impressions were bright, hopeful, cheerful.

I'm trying to be slightly happier with myself. No one really wants to be miserable all the time.

The music is a continuing thing.

I come from a generation in England that considered making money or trying to promote yourself to be morally suspect.