There's something unsettling about being continually sold something.

I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.

I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.

Growing up and living in England, I'm surrounded by grey skies and sarcasm, so when I came to America, my first impressions were bright, hopeful, cheerful.

Computers don't seem real to me because there's a sheet of glass between you and whatever is happening.

I really love newspapers. They are disposable. They are recyclable. They fall apart so easily. They are not like iPads or Kindles that can't be disposed of and end up on some third-world shore. And I love the heritage of them, the whole history of mass communication. Newspapers changed the world from being a really class based, feudal system to people being able to cheaply get information that informed them.

The packaging for music has become a sort of King James Bible, where it elevates the contents to something more spiritual. This is something else that drove me to a newspaper format. I thought, "Let's put it in a newspaper, to get away from that spiritual thing."