I'm trying to be slightly happier with myself. No one really wants to be miserable all the time.

I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.

In America, the colors sing, they don't just glower at you. The West Coast especially is fantastic. It seems like you can do whatever you want here.

I come from a generation in England that considered making money or trying to promote yourself to be morally suspect.

You never really get to touch anything that you're doing unless you print it out. I don't really enjoy making artwork on a computer because it doesn't seem like I've done anything.

I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

I really love newspapers. They are disposable. They are recyclable. They fall apart so easily. They are not like iPads or Kindles that can't be disposed of and end up on some third-world shore. And I love the heritage of them, the whole history of mass communication. Newspapers changed the world from being a really class based, feudal system to people being able to cheaply get information that informed them.