In America, the colors sing, they don't just glower at you. The West Coast especially is fantastic. It seems like you can do whatever you want here.

I really love newspapers. They are disposable. They are recyclable. They fall apart so easily. They are not like iPads or Kindles that can't be disposed of and end up on some third-world shore. And I love the heritage of them, the whole history of mass communication. Newspapers changed the world from being a really class based, feudal system to people being able to cheaply get information that informed them.

Growing up and living in England, I'm surrounded by grey skies and sarcasm, so when I came to America, my first impressions were bright, hopeful, cheerful.

I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

I come from a generation in England that considered making money or trying to promote yourself to be morally suspect.

I really love it when you get that strange combination of feelings that play against each other.

There's something unsettling about being continually sold something.