Trying to always be the nice guy, to appear good, can be limiting. Avoiding confrontation has closed up a number of possibilities for me.

So whatever I find true for myself, other people might also relate to.

Everyone who is honest is interesting.

To touch somebody’s heart with design.

In running, I know that I can train as much as I want and Im never going to break the world record for the five miles. Its partly genetics; Im just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?

I think it's ultimately inhuman to only see things for their functionality. We want things to be more than that. The desire for beauty is something that's in us, and it's not trivial.

The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients. We actually have a rather good track record, because we do select projects carefully. Most of our ideas don't eat dust but glimpse the light of day because we find it much more helpful to spend some serious time and effort before we start working on a project, rather than suffer through it afterwards.