I think it took me a little while to be true to myself as a designer, and in some ways I'm still trying to do that. I have to choose things that come naturally to me. Whenever I challenge something too much or try too hard, it never quite works out.

The really great thing about my shop is that there's not one dead animal in it. ... Manolo's got a load of fabric shoes as well! We use plastic, fabric, rubber- anything but leather. I almost feel like I've been put here to show everyone that it's unnecessary.

Being effortless is the coolest thing in the world

A little black dress is something to rely on. To fill you with confidence and ease. To have an attitude that is pure and effortless, yet sexy and classy.

I don't use specific brands really. It's just that for my skin, I need as high an SPF factor as I can get my hands on. That's the only rule.

I think personal style starts from within because it´s a philosophy and an attitude. If you´re honest and true to yourself, you will have the best sense of personal style.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.