I think personal style starts from within because it´s a philosophy and an attitude. If you´re honest and true to yourself, you will have the best sense of personal style.

I think deep down I'm spiritual, but there's nothing I practice.

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.

I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost.

Everyone can do simple things to make a difference, and every little bit really does count.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

Someone from Manolo Blahnik went into my shop and said: 'These shoes are not vegetarian.' That's the highest compliment, because you just can't tell that they are, and they are. My mum taught me to have a soul.