I'd rather people turn up than not. And of course I'd rather have people be enthusiastic.

Strength on its own in a woman is quite abrasive and not terribly attractive all the time.

I was first drawn to active wear because I enjoy working out, and it's very important in this day in age. I really felt women were getting the tail end of the design in active wear; not getting the technology or design we deserved. It was reserved for men. We were getting the leftover work from the sports design houses.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

I used to get embarrassed about the fact I liked fashion. I still get a bit cringy.

I don't plan massively in advance.

People work better when they are afforded to be themselves