Being effortless is the coolest thing in the world

It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.

The main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.

I'd rather people turn up than not. And of course I'd rather have people be enthusiastic.

I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.

I loved all those Doris Day visuals of her being a tomboy and then changing into this gorgeous girl in a ballgown.

The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me.