You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor".
Stephanie McMahonA lot of brands just push messages out on social media, but that's not what social is about.
Stephanie McMahonBut in a game, you have a pocket forming, your vision is better and - at least for me - I just get a better feel for what I'm doing.
Stephanie McMahonThere are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.
Stephanie McMahon