Now my mom designs to resign so she runs for US senate, and now at 67 my mom just launched a new company called Women's Leadership Live, she is the cofounder and CEO, and it's all about empowering women to be successful in business however they define success. When you have a role model like that you really don't ever look at gender as an issue and it's about owning your place and taking charge of your role, regardless of what you look like.

Whether you're a mother or father, or a husband or a son, or a niece or a nephew or uncle, breast cancer doesn't discriminate.

Now my mom designs to resign so she runs for US senate, and now at 67 my mom just launched a new company called Women's Leadership Live, she is the cofounder and CEO, and it's all about empowering women to be successful in business however they define success. When you have a role model like that you really don't ever look at gender as an issue and it's about owning your place and taking charge of your role, regardless of what you look like.

I've never felt my gender was an obstacle. There have of course been moments in my career when it has slapped me in the face but the reason I felt it slapped me in the face was because it wasn't something that I had contemplated before.

A lot of brands just push messages out on social media, but that's not what social is about.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.