There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.

I was not allowed to date wrestlers, or anyone else in the company, across the board.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

A lot of brands just push messages out on social media, but that's not what social is about.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.

You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor".

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.