Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

These people want you to quit just like CM Punk did.

UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.

A lot of brands just push messages out on social media, but that's not what social is about.

UFC, they can make a big star but the second that person loses, they lose credibility, and how do you continue to make that star rise?

I think anybody has, regardless of your gender, we all have equal value if you have value to bring and value to provide, you just have to be willing to use your voice.