Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.

The number one quality is charisma. You have to be able to connect with the audience. That is that magic "it" factor that designates a star from someone who is just never going to be a star.

I've never felt my gender was an obstacle. There have of course been moments in my career when it has slapped me in the face but the reason I felt it slapped me in the face was because it wasn't something that I had contemplated before.

I kicked a boy in the shins in second grade for making fun of my father.