Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

These people want you to quit just like CM Punk did.

You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor".

But in a game, you have a pocket forming, your vision is better and - at least for me - I just get a better feel for what I'm doing.

The number one quality is charisma. You have to be able to connect with the audience. That is that magic "it" factor that designates a star from someone who is just never going to be a star.

A lot of brands just push messages out on social media, but that's not what social is about.