When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

I'm convinced that we can write and live our own scripts more than most people will acknowledge. I also know the price that must be paid. It's a real struggle to do it. It requires visualization and affirmation. It involves living a life of integrity, starting with making and keeping promises, until the whole human personality the senses, the thinking, the feeling, and the intuition are ultimately integrated and harmonized.

If you don't choose to do it in leadership time up front, you do it in crisis management time down the road.

The person who is truly effective has the humility and reverence to recognize his own perceptual limitations and to appreciate the rich resources available through interaction with the hearts and minds of other human beings.

In this knowledge-worker age, it's now increasingly tied to doing well in school so you can get into better grad schools so you can get better jobs - so the pressure to do well is really high.

Consequences are governed by principles, and behavior is governed by values; therefore, value principles!

The place to begin building any relationship is inside ourselves, inside our circle of influence, our own character.