When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen CoveyEveryone chooses one of two roads in life - the old and the young, the rich and the poor, men and women alike. One is the broad, well-traveled road to mediocrity, the other road to greatness and meaning.
Stephen CoveyTrust is the highest form of human motivation. It brings out the very best in people. But it takes time and patience.
Stephen CoveyThe core of any family is what is changeless, what is going to be thereโโshared vision and values.
Stephen Covey