When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Distinguish between the person and the behavior or performance.

We can't live without eating, but we don't live to eat.

Unfortunately, too many executives believe the myths about trust. Myths like how trust is soft and is merely a social virtue. The reality is that trust is hard-edged and is an economic driver.

Synergy is better than my way or your way. It's our way.

When we look through the lens of each others' weaknesses, we make others' strengths irrelevant and their weaknesses more evident.

The undisciplined are slaves to moods, appetites and passions