When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Each of us tends to think we see things as they are, that we are objective. But this is not the case. We see the world, not as it is, but as we are - or as we are conditioned to see it.

Principles are deep fundamental truths... lightly interwoven threads running with exactness, consistency, beauty and strength through the fabric of life.

Keeping a personal journal a daily in-depth analysis and evaluation of your experiences is a high-leverage activity that increases self-awareness and enhances all the endowments and the synergy among them.

Vital to quality of life is the ability to work together, learn from each other, and help each other grow.

I believe that the habit of constant reading of good books and scholarly periodicals and magazines in many disciplines is vital to give a larger perspective and to constantly sense the interdependent nature of life.

We exhaust ourselves more from the tension and the consequences of internal disharmony than from hard, unremitting work.