When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Be a function of your values rather than a function of the impulse or desire of any given moment.

True independence of character empowers us to act rather than be acted upon.

Self-awareness is our capacity to stand apart from ourselves and examine our thinking, our motives, our history, our scripts, our actions, and our habits and tendencies.

The main thing is to keep the main thing the main thing.

It is futile to put personality ahead of character, to try to improve relationships with others before improving ourselves.

To Retain those who are present, be loyal to those who are absent.