Fulfilling the four needs in an integrated way is like combining elements in chemistry. When we reach a "critical mass" of integration, we experience spontaneous combustion - an explosion of inner synergy that ignites the fire within and gives vision, passion, and a spirit of adventure to life.

"If I make deposits into an Emotional Bank Account with you through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it. My communication may not be clear, but you'll get my meaning anyway. You won't make me "an offender for a word." When the trust account is high, communication is easy, instant, and effective."

Free your heart from hatred - forgive. Free your mind from worries - most never happen. Live simply and appreciate what you have. Give more. Expect less.

Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It's the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge.

Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.

The reflection of the current social paradigm tells us we are largely determined by conditioning and conditions.

Brands need to reinvent themselves from time to time to stay relevant.