Moral authority comes from following universal and timeless principles like honesty, integrity, treating people with respect.
Stephen CoveyActually I did not invent the seven habits, they are universal principles and most of what I wrote about is just common sense. I am embarrassed when people talk about the Covey Habits, and dislike the idea of being some sort of guru.
Stephen CoveyIn many situations involving service recovery - the problem itself became the catalyst for the creation of even greater trust as the companies took the issues head-on and worked through the difficult problem in a way that restored confidence.
Stephen CoveyNevertheless, the only way we can move from where we are now to where we would like to be is to accept where we are now.
Stephen Covey