An effective goal focuses primarily on results rather than activity. It identifies where you want to be, and, in the process, helps you determine where you are. It gives you important information on how to get there, and it tells you when you have arrived. It unifies your efforts and energy. It gives meaning and purpose to all you do.
Stephen CoveyYou can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is.
Stephen CoveyPetty things become unimportant when people are impassioned about a purpose higher than self.
Stephen Covey