Ineffective people live day after day with unused potential. They experience synergy only in small, peripheral ways in their lives. But creative experiences can be produced regularly, consistently, almost daily in people's lives. It requires enormous personal security and openness and a spirit of adventure.

I see myself living by correct principles and accomplishing worthy purposes. One of my favorite quotes is, "The greatest battles of life are fought out every day in the silent chambers of one's own soul." (David O. McKay).

The first principle of ethical power is Purpose. By purpose, I don't mean your objective or intention-something toward which you are always striving. Purpose is something bigger. It is the picture you have of yourself-the kind of person you want to be or the kind of life you want to lead.

We immediately become more effective when we decide to change ourselves rather than asking things to change for us.

Passion is the fire, enthusiasm and courage that an individual feels when she is doing something she loves while accomplishing worthy ends, something that satisfies her deepest needs.

You will never be able to truly step inside another person, to see the world as he sees it, until you develop the pure desire, the strength of personal character, and the positive Emotional Bank Account, as well as the empathetic listening skills to do it.

People don't listen to understand. They listen to reply. The collective monologue is everyone talking and no one listening.