In an automobile, if you think about the navigation system - of all the cars in the world, four out of five cars in the world if they have a navigation system have something from Nokia inside that car - the data, the platform, something. So we play a very strong role there.
Stephen ElopMicrosoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
Stephen ElopThe vast majority of people do not have, nor will they ever have a personal computer. They haven't been exposed to Windows or Office, or anything like that, and in their lives it's unlikely that they will.
Stephen ElopOur competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.
Stephen Elop