Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.

Apple created Android, or at least created the conditions necessary for Android to come into being

This is no longer a battle of devices, it is a war of ecosystems.

The vast majority of people do not have, nor will they ever have a personal computer. They haven't been exposed to Windows or Office, or anything like that, and in their lives it's unlikely that they will.

One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.

My parents were kind of over protective people. Me and my sister had to play in the backyard all the time. They bought us bikes for Christmas but wouldn't My younger brother will remember that he received a transistor radio for Christmas. I took it apart and it never worked again.