Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

If you look at the economics of Nokia roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.

Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.

My parents were kind of over protective people. Me and my sister had to play in the backyard all the time. They bought us bikes for Christmas but wouldn't My younger brother will remember that he received a transistor radio for Christmas. I took it apart and it never worked again.

One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.

On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making sure you're touching the correct letter? That's Nokia innovation.

This is no longer a battle of devices, it is a war of ecosystems.