Not every book has to be loaded with symbolism, irony, or musical language, but it seems to me that every book-at least every one worth reading-is about something.
Stephen KingI think that's what people most always do with the stuff they can't make out - just forget it.
Stephen KingI love you too much to lie to you, Lisey. I love you with all that passes for my heart. I suspect that kind of all-out love becomes a burden to a woman in time, but it's the only kind I have to give. I think we're going to be quite a wealthy couple in terms of money, but I'll almost certainly be an emotional pauper all my life. I've got the money coming, but as for the rest I've got just enough for you, and I won't ever dirty or dilute it with lies. Not with the words I say, not with the ones I hold back.
Stephen KingA campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Stephen King