The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingI looked at the ceiling and wished this life was over. This unhappy life that had started out so confidently. I thought I would sleep no more that night but eventually I did. In the end we always wear out our worries. That's what Wire man says.
Stephen KingHas it ever occurred to you that parents are nothing but overgrown kids until their children drag them into adulthood? Usually kicking and screaming?
Stephen King