In the year 2025, the best men don't run for president, they run for their lives. . . .
Stephen KingI changed it. I had to. Do you know why?" She studied him, her eyes grave. "Because that was then and this is now. Because the past is gone, even though it defines the present.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King