Tracking account planning is rather like counting a mixed batch of tropical fish. You think you see patterns, but they've all changed by the time you've finished counting.

There may be fairies, there may be elves, but God helps those who help themselves.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

The loss of memory isn't always the problem; sometimes--maybe even often--it's the solution.

For," I said, "a murdered man or woman dies not in God's time, but in Man's. He... or she... is cut short before he... or she... can atone for sin, and so all errors must be forgiven. When you think of it that way, all murderers are a gateway for heaven.

It's best to have your tools with you. If you don't, you're apt to find something you didn't expect and get discouraged.

where the world ends is where you must begin