A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Some guys-a lot of guys-don't believe what they are seeing, especially if it gets in the way of what they want to eat or drink or believe. Me, I don't believe in God. But if i saw him, I would. I wouldn't just go around saying, "Jesus, that was a great special effect." The definition of an asshole is a guy who doesn't believe what he's seeing.

Man has come to dominate the planet thanks to two essential traits. One is intelligence. The other has been the absolute willingness to kill anyone and anything that gets in his way.

Once I fell in love with books, I fell in love completely.

In both writing and sleeping, we learn to be physically still at the same time we are encouraging our minds to unlock from the humdrum rational thinking of our daytime lives.

Bloom never pissed me off because there are critics out there, and he's one of them, who take their ignorance about popular culture as a badge of intellectual prowess.

For me, that emotional payoff is what it’s all about. I want you to laugh or cry when you read a story...or do both at the same time. I want your heart, in other words. If you want to learn something, go to school.