A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good stories seem to come quite literally from nowhere, sailing at you right out of the empty sky.

Kids, fiction is the truth inside the lie, and the truth of this fiction is simple enough: the magic exists.

Passing time adds false memories and modifies real ones.

Memory is the basis of every journey.

After the 9/11 apocalypse happened in New York City, people, particularly New Yorkers, who breathed in the ash, or saw the results of that, have a tendency to keep seeing echoes and having flashbacks to it.

The tears that heal are also the tears that scald and scourge.