A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Cut him. Cut him while I stand here and watch. I want to see the blood flow. Don't make me tell you twice.

Such an ego simply forbade certain lines of thought.

This is probably the single great subject of horror fiction: our need to cope with a mystery that can be understood only with the aid of a helpful imagination.

The one thing about kids is that you never really know exactly what they're thinking or how they're seeing. After writing about kids, which is a little bit like putting the experience under a magnifying glass, you realize you have no idea how you thought as a kid. I've come to the conclusion that most of the things that we remember about our childhood are lies. We all have memories that stand out from when we were kids, but they're really just snapshots. You can't remember how you reacted because your whole head is different when you stand aside.

I want to write about spiders. To me, this is the one theme that cuts right across and scares just about everybody. Spiders, to me, are just about the most horrible, awful things that I can think about. I think everyone is afraid of spiders.

Anyway, as the old barrelhouse song says, My God, how the money rolled in. Norton must have subscribed to the old Puritan notion that the best way to figure out which folks God favours is by checking their bank acounts.