The good folks mostly win, courage usually triumphs over fear, the family dog hardly ever contracts rabies: these are things I knew at twenty-five, and things I still know now, at the age of 25 x 2. But I know something else as well: there's a place in most of us where the rain is pretty much constant, the shadows are always long, and the woods are full of monsters. It is good to have a voice in which the terrors of such a place can be articulated and its geography partially described, without denying the sunshine and clarity that fill so much of our ordinary lives. (viii)

Tracking account planning is rather like counting a mixed batch of tropical fish. You think you see patterns, but they've all changed by the time you've finished counting.

The truth is in the details.

Here I am, ninety years old and ready for the cooling board, using a brand new Macintosh computer, and there you sit, twenty-two and gorgeous, fresh as a new peach, yet scrawling on a yellow legal pad like an old maid in a Victorian romance.

The idea for each of the stories in this book came in a moment of belief and was written in a burst of faith, happiness, and optimism. Those positive feelings have their dark analogues, however, and the fear of failure is a long way from the worst of them. The worst - for me, at least - is the gnawing speculation that I may have already said everything that I have to say, and am now only listening to the steady quacking of my own voice because the silence when it stops is just too spooky.

Both Rowling and Meyer, they’re speaking directly to young people. … The real difference is that Jo Rowling is a terrific writer and Stephenie Meyer can’t write worth a darn. She’s not very good.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.