I've spent my whole life doing some things because they were logical and not doing others because they were not. I've seen what happens when people act on intuition, or for illogical reasons. Sometimes the results are ludicrous and embarrassing; more often they are simply horrible. But here I am, just the same, behaving like a crackbrained crystal gazer.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingAnd people who donโt dream, who donโt have any kind of imaginative life, they mustโฆ they must go nuts. I canโt imagine that.
Stephen KingThe ghost story movie that scared me the most was The Changeling with George C. Scott. I think that's sometimes overlooked, but it's a wonderful piece of work.
Stephen King