Research can only present data about the past. No one seriously believes that people's answers to hypothetical questions about the future accurately represent their future behaviour; they merely represent a current attitude, which may or may not be translated into future behaviour.
Stephen KingHome is watching the moon rise over the open, sleeping land and having someone you can call to the window, so you can look together. Home is where you dance with others, and dancing is life.
Stephen KingIf a writer knows what he or she is doing, I'll go along for the ride. If he or she doesn't... well, I'm in my fifties now, and there are a lot of books out there. I don't have time to waste with the poorly written ones.
Stephen KingHow does it happen that a writer who's not even very good - and I can say that, I've read four or five of his books - gets to be in charge of the world's destiny? Or of the entire universe's?" If he's not very good, why didn't you stop at one?" Mrs. Tassenbaum smiled. "Touché. He is readable, I'll give him that - tells a good story.
Stephen King