We're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.

There's no chance that the iPhone is going to get any significant market share. No chance.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

Developers, developers, developers, developers.

Almost three years ago, when I retired, my wife and I were talking about our philanthropic work and how does one help give opportunity, particularly to kids growing up in very disadvantaged situations.And my initial kind of sense was, the government does that primarily, and what we should mostly do is pay our taxes. My wife said, no, I don't think that's quite right for us. We need to do more. We can do better.

When you're running a company, you have employees - lots of them - that can interrupt your schedule. You have customers that can interrupt your schedule. You have a certain obligation to wave the flag because people expect to get out and wave the flag. The number of ways that others can command your time is high. At this stage, I get to pick and choose a little more. Not that there aren't some things that have to be done, but I get a little more control over my time.

I think good ideas are usually better done quickly than slowly.