We're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.

At Microsoft, we're investing heavily in security because we want customers to be able to trust their computing experiences, so they can realize the full benefits of the interconnected world we live in.

We don't have a monopoly. We have market share. There's a difference.

There are other ways I think of myself as spoiling myself ... I ... get a massage once a week. Other people can, I didn't used to, and I can now.

500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine.

I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product. That leaves more upside from an innovation and revenue potential than you're gonna find in a lot of places. So you could say that's a downside, I see that as an opportunity.

What we've gone through in the last several years has caused some people to question 'Can we trust Microsoft?' .