We're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.

I have four words for you: I love this company, yeah!

We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.

500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard. Which makes it not a very good email machine.

Make hiring a top priority.

Only our company and a handful of others are poised to write the future.

We don't have a monopoly. We have market share. There's a difference.