If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
Steve BallmerWe're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.
Steve BallmerSo, I think the output of our innovation is great. We have a culture of self-improvement. I know we can continue to improve. There is no issue. But at the same time, our absolute level of output is fantastic.
Steve Ballmer