If you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.

We need that same mentality in philanthropy, trying things, taking risks, recognizing the first try, maybe the second try, maybe the third try won't work. But if you stay at it and you're learning, you're talking to others, and you're learning together, eventually you'll break through and see the kind of impact you were hoping for.

Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.

The real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through their overall focus they are reaching hundreds of millions of people and educating people about the world. It just happens to be done in a business-oriented kind of way that is more sustainable.

And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.

It's stunning to me what kind of an impact even one person can have

It's not about how to get started; it's about how to get noticed.