Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Steve CaseIf you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.
Steve CaseThe real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through their overall focus they are reaching hundreds of millions of people and educating people about the world. It just happens to be done in a business-oriented kind of way that is more sustainable.
Steve CaseYou shouldn't focus on why you can't do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.
Steve CaseI do think that people have an obligation to give back but that doesn't necessarily mean that you give back just the traditional way. Maybe there's new ways to give back and make a contribution. I'm looking forward to some mix of philanthropy - maybe through a somewhat different prism - as well as helping entrepreneurs build some significant new businesses.
Steve Case