And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
Steve CaseThe attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
Steve CaseKeep your eye on the prize and focus on your mission. Remember what youโre trying to do, what your value is, why itโs important, and at the same time, change course and direction. If the marketโs telling you different things how are you going to adjust to that?
Steve CaseIt's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
Steve CaseWe need that same mentality in philanthropy, trying things, taking risks, recognizing the first try, maybe the second try, maybe the third try won't work. But if you stay at it and you're learning, you're talking to others, and you're learning together, eventually you'll break through and see the kind of impact you were hoping for.
Steve Case