We need that same mentality in philanthropy, trying things, taking risks, recognizing the first try, maybe the second try, maybe the third try won't work. But if you stay at it and you're learning, you're talking to others, and you're learning together, eventually you'll break through and see the kind of impact you were hoping for.
Steve CaseWhen I was trying to popularize the concept of the Internet - ten or 15 years ago - I came up with this concept of "the 5 Cs." Services needed to have content, context, community, commerce, and connectivity. After that, when I was trying to think of what the key management principles were to build into the culture, I started talking about the Ps. The P's were things like passion, perseverance, perspective and people. I think the people aspect is really the most important one.
Steve CaseI think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
Steve CaseIt's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
Steve Case