I do like to make people cringe. That discomfort, tension, embarrassment, pain - all of those things interest me, and not through some sort of masochistic or sadistic impulse. It illuminates what being a human being is. It taps into what it is to be human more incisively than stuff that's just very pedestrian.
Steve CooganIf it was just the potatoes that were affected, at the end of the day you will pay the price if you're a fussy eater.
Steve CooganIf you start to disrespect the character you're playing, or play it too much for laughs, that can work for a sketch, it will sell some gags, but it's all technique. It's like watching a juggler - you can be impressed by it, but it's not going to touch you in any way.
Steve Coogan