When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
Steve JobsYou can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve JobsI can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
Steve Jobs