For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

A brand is simply trust.

Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

Don’t let the noise of others’ opinions drown out your own inner voice.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?