Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

You've probably had somebody punch you in the stomach and it knocks the wind of you and you can't breathe. That's how I felt.

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

I had been rejected, but I was still in love.

Our goal is to make the best devices in the world, not to be the biggest.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

We wanted to more richly experience why we were alive, not just make a better life, and so people went in search of things. The great thing that came from those that time was to realize that there was definitely more to life than the materialism of the late sixties and early sixties. We were going in search of something deeper.