We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.

As Regis Mckenna once said, the best marketing is education

What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.

I'm as proud of what we don't do as I am of what we do.