Design is not just what it looks like and feels like. Design is how it works.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.