The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Steve JobsMicrosoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve JobsThe roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.
Steve JobsIf you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
Steve Jobs