Do not try to do everything. Do one thing well.

I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.

Our goal is to make the best devices in the world, not to be the biggest.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

I hate the way people use PowerPoints instead of thinking

The lunatics have taken over the asylum and we can do anything we want.