Do not try to do everything. Do one thing well.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.

It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought