We just wanted to build the best thing we could build

Design is not just what it looks like and feels like. Design is how it works.

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

Quality is more important than quantity. One home run is much better than two doubles.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.