Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

You can't win on innovation unless you have a way to communicate it to customers.

If you don't cannibalize yourself, someone else will.