Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.