Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Don't be trapped by dogma — which is living with the results of other people's thinking.

The web is just going to be one more of those major change factors that businesses face every decade.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Design isn't just how it looks. It's how it works.